MEA 2011 Launches At NAB

Public Relations & Media Contact
Jennifer Pelczarski
Axis Marketing & PR
E: jpelczarski@axismarketingpr.com
T: 310.276.2220

The Mobile Excellence Awards Open Submissions and Launch 2011 at NAB in Las Vegas With New Board of Directors for Prestigious Annual Awards Program

Alcatel Lucent, YouTube, AEG LIVE, The Weather Channel, Open-First, United Future, partner with the MEA’s to celebrate industry excellence

Los Angeles, CA – April 11th, 2011-- The Mobile Excellence Awards, produced by Little Monster Media, today announced its new Board of Directors and new Co-Chair in conjunction with opening submissions for the highly anticipated 4th annual awards season. The MEA’s will launch the 2011 annual event at a Content Showcase Theater and special Mobile Monday panel with industry partner, NAB in Las Vegas the week of April 11th.

Companies from all aspects of the industry will be competing for a coveted award in Mobile Technology and Entertainment. Submissions for 2011 will be officially accepted with the prestigious awards ceremony taking place on Monday, December 5th in Los Angeles, California. The event hosts industry leaders and honors mobile entertainments finest.

“These awards represent the ingenuity and creativity from companies that are propelling the future of the mobile industry,” stated Sarah Miller, CEO, Axis Public Relations and Founder & Chair, Mobile Excellence Awards. “We are looking forward to another successful year with a prominent new Advisory Board and partners. We are looking to continuously exceed our goals by establishing broader footprints throughout the industry on a global basis.”

Aspiring winners may submit their entries in multiple categories. In addition, there are also Premier Awards to contend for that includes the coveted Mobile Hall of Fame and the esteemed Mobile Ambassador Award. All submissions must be received no later than September 15, 2011 and are now being accepted online at http://www.mobilexawards.com.

The following are the 2011 Mobile Excellence Awards categories:

Business:
Best Mobile Innovator
Best International in Mobile
Best Over-All Company or Product

Entertainment:
Best Entertainment Integration for Mobile
Best Mobile Games
Best Mobile Music
Best Brand Marketing Campaign
Best Community/Fan Content
Best Original Content for Mobile
Best Content Extension Made for Mobile

Technology:
Best User Experience for Mobile
Best Mobile Product
Best Mobile Application for Smartphone or Tablet
Best Delivery Platform for Mobile
Best Technology Breakthrough

“It was such a privilege to be honored as last year’s Mobile Ambassador in front of my peers, industry influencers and the mobile community,” said Daniel Tibbets, SVP & Studio Chief, GoTV Studios and 2010 Mobile Ambassador. “The MEA organization has set the bar of excellence for the industry by recognizing best of breed companies that we work and watch with on a daily basis, and I am honored to be part of it all.”

Ted Shelton, CEO, Open-First will be taking over as Co-Chair for 2011. The Mobile Excellence Awards Advisory Board Committee is comprised of thought leaders throughout the industry to include:

  • Sarah Miller – CEO, Axis PR and /Founder & Chair, Mobile Excellence Awards
  • Ted Shelton – CEO, Open-First and Co-Chair, Mobile Excellence Awards
  • Mary Matusz – CEO, Smitten TV and VP Sponsors & Partnerships, Mobile Excellence
  • Daniel Tibbets – SVP & Studio Chief, GOTV Networks and 2010 Mobile Ambassador
  • Joerg Bachmeier - GM Americas, Endemol Worldwide Brands
  • John P Roberts - SVP Digital Content and Entertainment Platforms, The Hub
  • John Rubey – President, AEG Live
  • Mark Deetjen -VP Programming, Sony Pictures International
  • RJ Kirkland - VP Sales, The Weather Channel
  • Lori Schwartz - Chief Catalyst Officer, Mcann Worldwide
  • Scott Holmes – CEO, United Future
  • Jeremy McMillian – VP, Managing Director, Global Content Group/Soda Entertainment
  • Thomas Ellsworth – CEO, GoTV Networks
  • Bill Sanders - Managing Partner, ImagineOne

For more information on the submission process or sponsorship opportunities, please visit www.mobileXawards.com or call (310) 276-2220.

About Mobile Excellence Awards
The Mobile Excellence Awards honors and celebrates the best of the best, and recognizes the Who's Who in mobile entertainment. These awards are among the most influential and prestigious in the industry, honoring the best of the best in mobile entertainment, technology, marketing & media. These coveted honors include executives from all walks of the mobile ecosystem that include major studios, start –ups, brands, agencies, carriers and content providers alike. For more information, please visit www.mobileXawards.com

About Little Monster Media
A full-service event and production house, based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film.

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