2009 Mobile Excellence Award Winners Take Home Coveted Awards and Industry Recognition at one of the Most Prestigious Mobile Industry Events
Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing,
Media & Technology
December 9th, 2009 , Los Angeles, CA - The Mobile Excellence Awards (MEA) today announced its 2009 Mobile Excellence Award winners presented on December 7, which included high-profile VIPs and a all-star attendance at the Mobile Excellence Awards event in Los Angeles. The MEAs were founded & created to recognize the best in mobile entertainment industry including media, marketing and technology. The annual Mobile Excellence Awards are one of the most influential and prestigious events in the Mobile Entertainment industry and hit unprecedented milestones in its second year.
The MEAs doubled its attendance and award submissions this year and saw submission entries from over 12 different countries. CEOs flew in to Los Angeles from around the world to join the mobile glitterati for the evening. International delegates on hand represented countries from Ireland, Israel, Turkey, UK and Russia. There was also a VIP Viewing Suite for VIPs and presenters, hosted by AEG Network LIVE which previewed the upcoming “Larger than Life in 3D featuring Dave Matthews Band, Ben Harper and Gogol Bordello.”
Mobile Excellence Award finalists and winners were selected based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success. Judges for the 2009 Mobile Excellence Awards were comprised of an esteemed panel of industry leaders and luminaries who were all in attendance the evening of the event.
Twenty-One companies overall were presented with a spectacular 18 lbs of heavy cut crystal award and honored for their excellence. The three top awards for the evenings gala event included the Peoples Choice, presented to AEG Network LIVE, Industry Star Award, presented to GoTV Networks, and the most anticipated award of the year presented to Daniel Tibbets, EVP & Studio Chief for GoTV Networks which commanded a standing ovation.
The 2009 Mobile Excellence Winners are:
Best Mobile Start-Up
- WiChorus
Best Mobile Innovator - Snac
Best Mobile International - Dial2Do
Best Mobile Video Technology - QuickPlay Media for PrimeTime2Go
Best Mobile Social Network - Virgin Mobile USA for Connect
Best Mobile Product - Marvell for Marvell’s Mobile Hotspot
Best Mobile Service - GetJar for Pay-Per-Download (PPD) Service
Best Mobile Application - DIRECTV DVR Scheduler for iPhone
Best Mobile Technology Breakthrough - Powerwave, for WiMAX Remote Radio Head
Best Mobile Delivery Platform - Verizon Wireless for Daily Scoop
Best Mobile Games - EA Mobile for The Sims 3
Best Mobile Music App - Slacker for Your Radio Everywhere
Best Mobile Original Program for Film - Balora for Super TV
Best Adapted or Companion Program - DIRECTV NFL Sunday Ticket Superfan
Best Community/Fan Content - Bravo- Real Housewives of NYC: Ultimate Virtual Viewing Party
Best Mobile Content Development - Turkcell for NTV Video News
Best Original Content for Mobile Entertainment - AEG Network LIVE for Michael Jackson Memorial
Best Mobile Video Programming - GoTV Networks for Sprint Exclusive Entertainment
Best Mobile Advertising - Blue Bite
Best Viral Mobile Campaign - Clickatell for President Obama Speech Excerpts Via Mobile SMS
Best Brand/Marketing Campaign - Telescope for MONOPOLY at McDonald’s
Mobile Ambassador Award -
Daniel Tibbets, Studio Chief & EVP, GoTV Networks
People’s Choice Award -
AEG Network LIVE
Industry Star Award -
GoTV Networks
"It was such an honor to be able to celebrate all the achievements these companies worked so hard for this year. They are all visionaries and creative leaders who are driving the transformation of mobile innovation and deserved to be honored in front of their peers and the industry.” Said Sarah Miller, Founder & Chair, Mobile Excellence Awards. “We have seen tremendous growth since our inaugural year with more strategic partners, bigger sponsors and more global initiatives and we are looking forward to expanding our global footprints into 2010 with even bigger and better programs.”
The 2009 Mobile Excellence Awards were produced by Little Monster Media. Presenting Sponsor, GoTV Networks; Corporate Sponsors, Virgin Mobile, AEG Network LIVE, GameStop Digital Ventures, Saffron Digital Mobile Technology Sponsor, Involve; Supporting Sponsors, Rubberduck Media, Castle Creek Productions, Keynote, Azuki, Balora, Charge Anywhere, Fun Little Movies,Tap11, Device Anywhere, Powerwave; Industry Supporters, GSMA Mobile Innovation, Wireless Industry Partnership, Showstoppers, Digital Media Wire, Axis Marketing & PR, ITV Alliance, Mobile Monday.
About the Mobile Excellence Awards
The Mobile Excellence Awards profiles the best in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry to include media, marketing & technology.
www.mobilexawards.com.
About Little Monster Media
Little Monster Media is a full service packaging & event production house based in Los Angeles California. Little Monster Media specializes in packaging and production of red carpet events for the mobile and digital entertainment industries, including music, television and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
PR &Media Contacts:
Sarah Miller
CEO, Axis PR
310 276.2220
smiller@axismarketingpr.com
Mariana Marron
Axis Marketing & PR
310.276.2220
mmarron@axismarketingpr.com
Mobile Excellence Awards
Announces 2009 Finalists
Acclaimed awards show reveals finalists at Show Stoppers at CTIA
Los Angeles, October 7th , 2009 - The Mobile Excellence Awards (www.mobilexawards.com) is proud to announce the 2009 finalists at the ShowStoppers event at CTIA, San Diego on Wednesday, October 7, 2009. Taking place from noon until 2pm, the ShowStoppers’ invite-only press conference and luncheon will host the Mobile Excellence Awards Pavilion where the finalists will be announced. Finalists will then move on to the next round of judging where announced and celebrated at The Sofitel Hotel in Los Angeles on December 7, 2009 by industry luminaries and leaders and members of the press.
The Mobile Excellence Awards, produced by Little Monster Media, was founded in order to honor all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. The awards show is sponsored in part by GoTV Networks, Virgin Mobile, Gamestop Digital Venture, Saffron Digital, Key Note Systems, Azuki Systems, among other industry leaders. The MEAs are also supported by industry leading, global organizations, GSMA, Wireless Industry Partnership, Show Stoppers and MobileMonday.
Allison Dollar, Co-Chair of the Mobile Excellence Awards and CEO of the ITV Alliance, says, “We’re thrilled with the depth and breadth of submissions this year. We received hundreds of submissions from over 12 countries, reflecting the exciting growth of the mobile industry and demonstrating the MEA’s position as the leading mobile awards program in the industry.”
The panel of esteemed judges were handpicked from industry leaders, chosen from the mobile and digital entertainment industries representing the creative community, major media companies, and digital & mobile media services. The judges will be scoring and selecting MEA winners based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success.
This year’s finalists fall under seven separate award categories: Mobile Business, Mobile Technology, Mobile Entertainment, Mobile Marketing, Viral Mobile Campaign, Best Brand Marketing Campaign, and special honorary awards to include Mobile Ambassador Award, Peoples Choice Award, which will be conducted by mobile voting and the Industry Star Award which recognizes the fastest growing Mobile company based on accelerated growth, impact, and industry achievements overall.
The following are the 2009 Mobile Excellence Awards finalists:
Business Mobile
Best Mobile Start-Up
WiChorus, Inc.
Zannel
Rhomobile
Best Mobile Innovator
Bango, Bango Analytics Visitor Identification
Monitise Americas
Saffron Digital
Snac
Best Mobile International
Dial2Do
Pixofun
Yota
Technology Mobile
Best Mobile Video Technology
QuickPlay Media, PrimeTime 2 Go
Dilithium Networks
Saffron Digital, The Vid Store
Transpera
Best Mobile Social Network
Done Information & Communications Systems, Grupton
GoTV Networks, LiveFromYou
Virgin Mobile USA, Universal Social Platform
Best Mobile Product
CHARGE Anywhere
Marvell Technology Group
Novatel Wireless
Plantronics, Discovery 975
Best Mobile Service
GetJar-, Pay-Per-Download (PPD) Service
Virgin Mobile USA, MyPix
WiChorus
Yota, HTC MAX4G- World’s First GSM and Mobile WiMAX Handset
Best Mobile Application
DirecTV, DVR Scheduler
SmarterAgent
TeleNav, GPS Navigator v5.5
Turkcell-Biletcel
Best Mobile Technology Breakthrough
Carrier IQ
DeviceAnywhere, Proof Center
LiveCast
Powerwave, WiMAX Remote Radio Head (RRH)
T-Mobile
Best Mobile Delivery Platform
Azuki Systems
Roundbox
RubberDuck Media
SpinVox, Create Open API Mobile Platform
Verizon Wireless, Daily Scoop
Mobile Entertainment
Best Mobile Games
EA Mobile, The Sims 3
Turkcell, MobiWar
Hands-On Mobile, Guitar Hero World Tour
Best Mobile Music App
Gracenote, MusicID2
Yota, Yota Music
Slacker, Your Radio Everywhere
Geodesic
TuneWIki, Social Media Player
Best Mobile Original Program for Film
Balora, SuperTV
Fun Little Movies, Mr Wrong
MobileBehavior for AT&T, Campus MovieFest
Best Adapted or Companion Program
DirecTV, NFL Superfan
Zannel, TourWatch
AgencyNet for Atlantic Records, Fanbase mobile
Best Community/Fan Content
AgencyNet Interactive, Inc. for FOX Mobile Ice Age
Bravo- Real Housewives of NYC: Ultimate Virtual Viewing Party
Bravo Digital Media, Interactive Mobile Experience
Best Mobile Content Development
Bravo Digital Media , Guides by Bravo
Turkcell, NTV Video News
Sony Pictures Television, Gemini Division
Best Original Content for Mobile Entertainment
211(me)
AEG, Michael Jackson LIVE
E! Entertainment Television, E! News Now
Best Mobile Video Programming
GoTV Networks, Sprint Exclusive Entertainment
NBC mobile, NBC News
Sony, Animax Mobile
Mobile Marketing
Best Mobile Advertising
SayNow, Bandslam Follow Your Dreams
Rabarba, Pepsi Makes Your Day
Blue Bite
Turkcell, Tone & Win
Best Viral Mobile Campaign
5th Finger, Coraline Mobile Promotion
Clickatell, US State Department-Obama Speech Excerpts Via SMS
Best Brand/Marketing Campaign
Telescope, Monopoly@McDonald’s
Go2Media, Transformers
Rabarba, Pepsi Makes Your Day
GoTV Networks, Wrigley’s 5 Gum
AEG Network LIVE, Michael Jackson
Recognizing companies from start-ups to major studios, The MEAs is proud to reveal its second annual list of finalists. For more information on sponsorships or attending the 2009 Mobile Excellence Awards taking place on December 7th, please go to www.mobilexawards.com.
About the Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.
About Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
PR Contact for Mobile Excellence Awards:
Sarah Miller
CEO, Axis PR
310 276.2220
smiller@axismarketingpr.com
PR Contact for Little Monster Media:
Eva Fedderly
Axis Marketing & PR
310.276.2220
efedderly@axismarketingpr.com
2009 Mobile Excellence Awards Partners with Yankee Group For Much-Acclaimed Mobile Awards Program
New Partnership Inspires VIP Event at 4G World Conference and Expo
Los Angeles, July 20th , 2009 - The Mobile Excellence Awards (www.mobilexawards.com) produced by Little Monster Media, is the industry’s leading & most influential awards program honoring innovation, creativity and excellence in mobile entertainment today announced its partnership with Trendsmedia, the events and publishing division of The Yankee Group. Trendsmedia produces the 4G World Conference and Expo, (www.4gworld.com) focused on the rapidly expanding mobile broadband and mobile Internet markets. Taking place from September 15-18 at McCormick Place in Chicago, 4G World will host a special press conference event announcing the 2009 Mobile Excellence Awards finalists.
The MEAs will take place on December 7th, 2009 in Los Angeles, CA, and will celebrate the best of the best in mobile entertainment by honoring the best in mobile entertainment, creativity, and breakthroughs from all walks of the mobile ecosystem. Judged by industry luminaries, the awards show celebrates the best in categories that include Best Start-up, Mobile Innovator, Mobile Advertising, Mobile Video, Social Network, Games, Music, Original Programming, Community and Fan Content, Promotion, Mobile Product & Services, including the prestigious Mobile Ambassador and People’s Choice awards, amongst many others. This year’s MEAs added an additional seven new categories in Mobile Technology and Mobile Entertainment.
“MEA’s engagement as a partner in 4G World 2009 underscores the key role that mobile entertainment plays in the 4G wireless industry,” explains Eliot Weinman, President and Founder, Trendsmedia - Yankee Group Events and Publishing Division. “We are pleased that MEA has chosen 4G World 2009 as a venue to announce the finalists in this important program of recognition for the mobile entertainment industry.”
4G World is the largest conference and expo to encompass the entire ecosystem of next generation networks supporting high-speed broadband and full mobility, Anywhere Internet access, mobile content, applications, and transactions. Trendsmedia has created an agenda that features over 150 speakers and includes executive summits, technology workshops, training seminars, and other ancillary special events and association partner programs.
“Our partnership with The Yankee Group brings strategic value to the MEA program this year with their global leadership in mobile entertainment and wireless technology. We are honored to be announcing the 2009 finalists at the 4G World show this year,” says Sarah Miller, CEO, Axis Marketing & PR and founder & chair, Mobile Excellence Awards. “The 2009 Mobile Excellence Awards has quickly doubled its size from last year and is becoming one of the most prestigious and well-known awards show in the mobile entertainment industry. We are looking forward to an even better awards show this year, with new partners and sponsors on board.”
The MEAs are sponsored in part by GoTV Networks, Saffron Digital, Azuki Systems, and supported by industry-leading companies such as The Yankee Group, ShowStoppers, ITV Alliance, 4G World, Billboard, Mobile Monday LA, Mobile Marketer, Wireless Week, MobiAdNews, MobilizedTV, Axis PR, Interactive Branding Agency, Mesh, amongst others.
Submissions for the MEAs are now being accepted at www.mobilexawards.com. Contact the MEAs at info@mobilexawards.com, 310.276.2220.
About Yankee Group
The people of Yankee Group are the global connectivity experts— the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. For more information, see www.yankeegroup.com.
About Trendsmedia
Trendsmedia is the events and publishing division of Yankee Group.. Our mission is to help our clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media, and in-depth newsletters. For more information, see www.trendsmedia.com.
About the Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.
About Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
PR Contact
Eva Fedderly
Axis Marketing & PR
310.276.2220
efedderly@axismarketingpr.com
2009 Mobile Excellence Awards Honors Brilliance and Innovation in Mobile Entertainment
Elite Group of Industry Leaders Chosen to Judge MEAs
Los Angeles, CA July 13, 2009 – The 2009 Mobile Excellence Awards, produced by Little Monster Media, announced today its panel of judges for this year’s event (www.mobilexawards.com). Taking place on December 7th, 2009 in Los Angeles, the 2009 MEAs profiles the latest in mobile entertainment, including media, marketing and technology, and is sponsored in part by GoTV Networks, Saffron Digital, Azuki Systems, among other industry leaders.
This prestigious event celebrates the achievements of mobile entertainment from start-ups to applications to studios. Join industry leaders from all walks of the mobile and entertainment industry, including interactive media, film, television, music, games, agencies, and high-tech for an exclusive VIP evening celebrating the industry’s future rising stars and best-of-the-best in mobile entertainment.
This year’s MEA judges are a group of industry leaders, hand-picked from the mobile and digital entertainment industries. Representing the creative community, major media companies, and media services, the judge panel embodies the mobile industry at its most outstanding. The esteemed panel of judges includes:
Bill Sanders, CEO, Persuasive Media
Brad Auerbach, VP Strategic Business Development, Hewlett-Packard
Brian Seth Hurst, CEO, Opportunity Management & Vice Chair, TV Academy, Board of Govenors
Chris Petrovic, former VP Digital Media, Playboy
Chris Brunner, VP Mobile, Univision
David Tenzer, Entertainment Attorney, Raskin, Peters & Rubicon
David Wertheimer, CEO and Executive Director, Entertainment Tech Center (USC)
David Katz, Executive Director Starz! Media
Ed Ruth, Director, Verizon
Francisco Varela, Head of Wireless Partnerships, You Tube
Geoff Cotrill, Chief Marketing Officer, Converse
Greg Clayman, EVP Distribution & Business Development,
Jamie Shortill, Senior Director, William Morris, Entertainment
Jody Stark, President, InTech
Lori Schwartz, SVP, Director, Emerging Media, IPG Lab
Ned Sherman, CEO, Digital Media Wire
Olen Faye, Director, Product Management, Mobile Solutions, Gracenote
Richard Harrison, CFO, FiveStates
Scott Holmes, CEO, United Future
Ted Cohen, Managing Partner, TAG Strategic
Thomas Ellsworth, CEO, GoTV Networks
Vlad Edleman, Chief Marketing Officer, IconMobile
Adam Sexton, Former VP Marketing, Groove Mobile
"We are proud to have such an extraordinary group of industry leaders and visionaries judge this year’s Mobile Excellence Awards,” said Sarah Miller, founder & chair of the Mobile Excellence Awards. “Each executive was chosen to judge the MEAs based on his industry expertise, leadership, and impact on his respective field.”
The awards show boasts an extensive list of categories that includes Best Start-up, Mobile Innovator, Mobile Advertising, Video, Social Network, Games, Music, Original Programming, Community and Fan Content, Promotion, Mobile Product & Services, including the prestigious Mobile Ambassador and People’s Choice awards, amongst many others. This year’s MEAs added seven new categories in the Mobile Technology and Mobile Entertainment fields.
The MEAs are supported by industry-leading companies such as The Yankee Group, ShowStoppers, ITV Alliance, 4G World, Billboard, Mobile Monday LA, Mobile Marketer, Wireless Week, MobiAdNews, MobilizedTV, Axis PR, and Interactive Branding Agency, Mesh, among others.
Submissions for the MEAs are now being accepted at www.mobilexawards.com. Contact the MEAs at info@mobilexawards.com, 310.276.2220.
About The Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.
About Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
PR Contact
Eva Fedderly
Axis Marketing & PR, LLC
Tel: 310 276.2220
Fax: 310 861.0958
The Mobile Excellence Awards Announces New Award Categories for 2009
Mobile Excellence Awards Enjoys Continued Growth, Launches New Award Season
April 1, 2009, Los Angeles, CA
The much-acclaimed Mobile Excellence Awards, produced by Little Monster Media, is happening again this year after the triumph of its inaugural ceremony in Beverly Hills last December. Showcasing the best in mobile entertainment, the event will honor companies spanning across media, marketing, and technology. The awards will host industry leaders and honor mobile entertainment’s finest on December 7th, 2009 in Los Angeles, CA. This year’s awards show is set to outdo itself with prominent judges, new and additional categories, and industry leading partners.
Prospective candidates may submit their entries to a number of categories, which also include the prestigious Industry Star Award, People’s Choice, and the esteemed Mobile Ambassador Award. Submissions for the Mobile Excellence Awards are now open and actively being accepted online at http:// www.mobilexawards.com
The following are the 2009 Mobile Excellence Awards categories:
Industry Star Award
Chosen for exemplary achievement and overall impact on the mobile entertainment industry, by either, product, service, or executive team's effort in making a difference
People's Choice Award
Special Recognition for Industry Achievement chosen by the Mobile community itself
Mobile Ambassador Award
Recognizes the company or individual which/who has most effectively supported the goals of Mobile Monday LA, its programs, and the mobile community at large
MOBILE BUSINESS
Best Start-up
Honors the mobile entertainment oriented company less than 3 years in business which has achieved the most success
Best Mobile Innovator
Honors a company that has proved to be the most progressive or launched the most groundbreaking product/service/model
Best Mobile International
Honors mobile companies that have proved to be the most progressive or have launched the most groundbreaking product/service/model from outside the U.S
MOBILE TECHNOLOGY
Best Mobile Advertising
Honors the best mobile advertising platform, service, function or package serving the advertising community or that is consumer friendly in integrating the advertising experience
Best Mobile Social Network
Honors the best social mobile network platform, service, function or environment as part of overall offering, or that integrates a consumer friendly social network into the overall experience
Best Mobile Product or Service
Honors the best mobile applications, to include, search, navigation tools, LBS services, etc. in at least one or more markets, with products or services that have helped corporate or mobile users to work smarter and "do business better"
Best Mobile Technology Breakthrough
Honors the contribution that Mobile Operators, manufacturers, and suppliers make to increase mobile usage, ARPU, expand the user experience, and helps expand business opportunities
Best Mobile Delivery Platform - Honors companies that have developed or contributed a mobile application to deliver mobile content, entertainment or Value Added service that enhanced content delivery platforms and attracted new mobile users
MOBILE MARKETING
Best Mobile Advertiser
Honors the brand whose campaigns have proven to be the most creative, memorable, and effective use of a broad-range of mobile platforms, technology and apps such as banners, click-to-call, advergames, targeting and reach to promote itself, strengthen its brand and sell its product or services
Best Mobile Marketing Campaign
Honors the initiative, either created for a brand or on behalf of an entertainment property, that utilizes new, innovative, or progressive mobile technologies/services, such as video clips, advertising supported mobile content models or promotional campaigns using MMS, SMS, video, mobile couponing and other leading edge tools, as well as successfully used call-to-action or other transactions to collect data and/or drive sales or activity related to sales
Best Mobile Viral Campaign
Honors the campaign whose intent and focus makes stellar use of viral capabilities and consumer sharing and social networking behavior, and has demonstrably achieved success with those tools
MOBILE ENTERTAINMENT
Best Mobile Video Programming
Honors the company whose overall programming offers the consumer the best video entertainment experience
Best Mobile Game
Honors the best out of all game content categories combined, including casual, multiplayer or original
Best Mobile Music Application
Honors best out of all music content categories combined, including ring tones, library, radio, or other consumer music experiences
Best Original Content for Mobile Entertainment
Honors the best content developed for mobile as an extension to a traditional TV show, series, or feature films, both fiction and non-fiction
Best Mobile Original Program For Film
Honors Short Films/Documentaries, feature programming/ show(s) fiction, non-fiction or other narrative video/graphics content created specifically for mobile devices
Best Community/Fan Content
Honors integrated content, activities and/or interactive experience created to serve specific interest groups or fan base of particular entertainment artist or program
Best Mobile Content Development
Honors the company that has developed the most innovative User Generated or professionally produced content that engages the mobile user and enhances the traditional mobile content experience
Last year, the 2008 Mobile Excellence Awards were held at a special Mobile Monday LA at the Sofitel Hotel in Beverly Hills. The MEAs awarded companies such as Sony Pictures TV International, GoTV Networks, FusionOne, EA Mobile for Monopoly, DirectTV/NFL, Zannel, EQO Communications, and many others.
Founder and Chariman of Mobile Monday Global, Jari Tammisto says of last year’s winners, "These companies are visionaries and creative leaders who are driving the transformation of the mobile entertainment industry." The Mobile Excellence Awards is not only an opportunity to gather and honor key industry figures, but a means of acknowledging and advancing the nascent mobile entertainment industry.
"The entertainment industry as a whole is gradually beginning to understand the need for mobile entertainment," says Sarah Miller, chairman of Mobile Monday Los Angeles and CEO of Axis PR & Marketing. "The MEA’s are an excellent way to not only honor pioneers in the mobile space, but in spreading awareness of the mobile entertainment industry itself, which I believe is the future of marketing."
About MobileMonday Global
Mobile
Monday is a global community of mobile industry visionaries, developers
and influential executives fostering cooperation and cross-border
business development through virtual and live networking events to
share ideas, best practices and trends from global markets. Among its
objectives are to encourage innovation, facilitate networking between
early stage and established companies across global borders, share
innovative trends, forecasts and best practices with the community,
facilitate and create partnerships, and to educate the general public
about the mobile industry. Visit www.mobilemonday.net
About Mobile Excellence Awards
The
2008 Mobile Excellence Awards profiles the latest in mobile
entertainment, including media, marketing and technology. We award
excellence in execution of corporate approach, consumer services,
consumer experiences, content creation, and marketing devices or
revenue generators for the mobile entertainment industry.
About Little Monster Media
Little Monster Media is a full service packaging & event production house based in Los Angeles California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
Sarah Miller
Axis Marketing & PR
310.276.2220
smiller@axismarketingpr.com
