Mobile Ambassador
Scott Holmes, CEO, United Future
Francisco Varela, Head of Global partnerships, YouTube
Best Original Content Made For Mobile
Sony Pictures Entertainment for Crackle
NBC News Mobile
Best Mobile Music
Muzine
Zed USA, Tone Room Deluxe
Best Mobile Games
Telepictures Productions for Ellen’s Know or Go
Rovio Mobile and Fox Digital Entertainment for Angry Birds Rio
Border Stylo for Trivia Together
CBS Interactive for the Amazing Race
Best Mobile Product
Mercedes-Benz Research & Development North America, Inc for AMG
Performance Media
Jabra FREEWAY
Research in Motion for BlackBerry Playbook
Wowee ONE Slim
ZOMM Wireless Leash
Best Mobile Application for Entertainment
CBS Interactive CBS.com Mobile
Devious Media & Truelogic Software Solutions for Official Emmys iPhone App
Big PlayAR, for 2011 NBA Finals with the Dallas Mavericks
NBC.com for NBC iPad App
Best Mobile Application for Utility or Business
McAfee Mobile Security
Vonage for Time to Call iPhone
QuickOffice
Best Mobile Application for New & Information
Zinio
Bloomberg Businessweek
AgencyNet and Conde Nast for Allure
WSI’s Intellicast HD iPad Application
USA Today’s Windows Phone
Best Mobile Technology Breakthrough
Vantrix
Phunware, Inc
Qualcomm Snapdragon MSM8960 processor
Best User Experience
SPB Software for SPB Shell 3D
Border Stylo for Retrollect for iPhone
Akamai Technologies for Akamai HD for iPhone & iPad
Zappos for Zappos Mobile
Best Brand Marketing Campaign
Extraordinary Events and Avant Garde for Mini
Vibes Media and AETN for Criss Angel Mindfreak
BFG Communications for Buffalo Wild Wings
AT&T and Samsung for Samsung Infuse 4G
Turkcell “More Life” Projection Mapping
Best Community/Fan Content
July Systems for Cornetto Mobile Site
Bravo Digital Media for Top Chef All-Stars Social TV
Mobile Roadie for Katy Perry
NBC.com for NBC iPad Application
Best Delivery Platform
Quickplay Media's OpenVideo Platform for AT&T U-verse Mobile
Mobi TV
Akamai Technologies for Akamai HD for iPhone & iPad
Shodogg by Touchstream Technologies
Best International
GENOA net works IT-Beratungs GmbH for BlackBird for Blackberry Playbook
Turkcell Mobile Enterprise
Acision for Setar Postpaid Hybrid Service
July Systems for Univision Marcador
ESPN EMEA Limited ESPN Goals
Best Mobile Payment
Turkcell Cept-Cuzdan
Intuit GoPayment Free Reader
MACH Direct Billing Gateway
Best Mobile Innovator
Pinger
Fiksu
Acision Collect SMS and Prepaid SMS Reply
Airpush
Location Labs for no-texting
Best Content Extension Made for Mobile
Weather Channel for “From the Edge with Peter Lik” iPad Companion
National Geographic One to One Interactive Kids’Almanac 2012
QR Code Campaign
CBS Interactive for Star Trek PADD iPad App
July Systems for PGA Tour
Best Delivery Platform
QuickPlay Media's OpenVideo Platform fro AT&T U-verse Mobile
MobiTV
Akamai Technologies for Akamai HD for iPhone & iPad
Shodogg by Touchstream Technologies
Best Entertainment Integration for Mobile
Sprint for NASCAR Sprint Cup mobile
TiVo for TiVo application for iPhone
Mercedes Benz Research and Development North America for Concept A-Class Smartphone-based Infotainment Solution
E! Live from the Red Carpet App
Shodogg by Touchstream Technologies