Mobile Excellence Award Categories

MEA presents four separate categories of awards: Mobile Business, Mobile Technology, Mobile Marketing, Mobile Entertainment. In addition, there are three other freestanding awards: the Mobile Ambassador Award, Industry Star Award and the People's Choice Award.

The judging panel is comprised of an elite group of industry leaders hand picked from the mobile and digital entertainment industries, representing the creative community, major media companies and media services.

Industry Star Award
• Chosen for exemplary achievement and overall impact on the mobile entertainment industry, by either, product, service, or executive team’s effort in making a difference.

People's Choice Award

• Special Recognition for Industry Achievement chosen by the Mobile community itself.

Mobile Ambassador Award

• Recognizes the company or individual which/whom has most effectively supported the goals of the mobile industry, its programs, and the mobile community at large.

MOBILE BUSINESS

Best Start-up
• Honors the mobile entertainment oriented company less than 3 years in business which has achieved the most success

Best Mobile Innovator

• Honors a company which has proved to be the most progressive or launched the most groundbreaking product/service/model

Best Mobile International

• Honors mobile companies which have proved to be the most progressive or launched the most groundbreaking product/service/model from outside the U.S.

MOBILE TECHNOLOGY

Best Mobile Advertising
• Honors the best mobile advertising platform, service, function or package serving the advertising community or that is consumer friendly in integrating the advertising experience

Best Mobile Social Network

• Honors the best social mobile network platform, service, function or environment as part of overall offering, or that integrates a consumer friendly social network into the overall experience

Best Mobile Product or Service

• Honors the best mobile applications, to include, search, navigation tools, LBS services, etc. in at least one or more markets, with products or services that have helped corporate or mobile users to work smarter and "do business better"

Best Mobile Technology Breakthrough

• Honors the contribution that Mobile Operators, manufacturers, and suppliers make to increase mobile usage, ARPU, expand the user experience, and helps expand business opportunities

Best Mobile Delivery Platform

• Honors companies that have developed or contributed a mobile application to deliver mobile content, entertainment or Value Added service that enhanced content delivery platforms and attracted new mobile users

MOBILE MARKETING

Best Advertiser
• Honors the brand whose campaigns have made the best use of mobile platforms, technology and apps such as banners, click-to-call, advergames, targeting and international reach to build and promote itself.

Best Mobile Brand/Marketing Campaign

• Honors the mobile marketing campaign that was either created for a brand or on behalf of an entertainment property, which makes the best use of viral marketing to enhance a brands consumer awareness through mobile adoption

Best Mobile Viral Campaign

• Honors the campaign that utilizes new industry sectors, include advertising supported mobile content models, video clips, or promotional campaigns using MMS, SMS, video, mobile couponing etc. and successfully used call-to-action or other transactions to collect data and/or drive sales or activity related to sales

MOBILE ENTERTAINMENT

Best Mobile Video Programming
• Honors the company whose overall programming offers the consumer the best video entertainment experience

Best Mobile Game

• Honors the best out of all game content categories combined, including casual, multiplayer or original

Best Mobile Music Application

• Honors best out of all music content categories combined, including ring tones, library, radio, or other music experiences

Best Original Content for Mobile Entertainment

• Honors the best content developed for mobile as an extension to a traditional TV show or series, fiction or non-fiction

Best Mobile Original Program For Film

• Honors Short Films/Documentaries, feature programming/ show(s) fiction, non-fiction or other narrative video/graphics content created specifically for mobile devices

Best Community/Fan Content

• honors integrated content, activities and/or interactive experience created to serve specific interest groups or fan base of particular entertainment artist or program

Best Mobile Content Development

• Honors the company that has developed the most innovative User Generated or professionally produced content that engages the mobile user and enhances the traditional mobile content experience

The Mobile Excellence Award finalists will be announced on September 16th in Chicago at 4G mobile Internet World, Produced by The Yankee Group. The 2009 Mobile Entertainment Awards takes place Dec. 7th, 2009 in Los Angeles, CA.

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Contact info@mobilexawards.com or call 310 276.2220 for more information.